by Richard Perry and Jeff Schreifels | May 31, 2021 | Allocations, Budget, donor acquisition | Major Gifts, Pipeline Development
“We want to start a major gift program, but we don’t have enough donors, so we’re going to go out and find some through referrals.” And that about sums up the dilemma many non-profits have. Even large ones. There are a lot of donors at the bottom end of the active...
by Richard Perry and Jeff Schreifels | Dec 4, 2017 | Budget, Forecast, Goals | Economics, Goal-setting, Management
I will never forget the meeting. We had just started working with his 2 major gift officers, and the manager came in and said: “Richard, I don’t care about your forecast or what the donors have been giving. What I want is new money.” And then he walked out. Well, I...
by Richard Perry and Jeff Schreifels | May 4, 2016 | Budget, Investment in Fundraising, ROI | Donor Attrition, Donor Retention, Major Gifts, Management
There is something about loss that gets people’s attention. This is why we use loss as a way to convince CEOs, Executive Directors and Directors of Development about the incredible and positive opportunity that a major gift program provides. You can talk about all the...
by Richard Perry and Jeff Schreifels | Jan 19, 2015 | Asks, Budget, Offers, Program | Donor-Centered, Major Gifts, Management, Programs, Teamwork, Uncategorized
“I don’t have anything to present to donors,” the MGO said. And his manager, a little impatient, said: “Just look around you. Look at all the things we are doing. Get out there and get familiar with them, and then you will know what to present to donors!” That sums up...