Why You Need to Build a Partnership Between Direct Response and Major Gifts
Back in October, we hosted a live Q&A where we invited Steve Harrison, President of CDR Fundraising, and Jennifer Miller, Executive Creative Director of Moore, to join our team and discuss how direct response and major gifts can partner together to engage your...
Creating Your Plan to Diversify Revenue
In my last two posts I detailed how to identify donor pipeline weaknesses and how to identify an over dependence on certain revenue sources. Now you have the information you need to act. Couple that with your personal resolution to DO something about your lack of...Losing Your Best Donors is a Sign of Success
Today, we’re going to do something different on Veritus Group’s Passionate Giving Blog. We’re going to have a guest blogger. You probably already know him. If you don’t, you should. He’s one of the most brilliant fundraising minds in the business. Jeff Brooks, the...Major Gifts and Direct Response… What Do You Do?
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
