Events Are Not Major Gifts
An event is not major gift fundraising, nor does it really have anything to do with philanthropy. Hosting events is a public relations opportunity for non-profits. It’s a way to get their name out and potentially engage new people in your mission. And in rare...
Common Practices That Suppress Major Gift Giving
Why would you continue to do something that is obviously non-productive – that is not contributing to your objective? Why would you do this in light of the facts that are right before you? This is one of the great mysteries in our work. Sometimes I just wag my head in...
Events and Major Gift Fundraising
Those Awful Events…
For many non-profits, I think that using events to raise money is like crack cocaine. Once they start they can’t get enough, and they become highly addicted. And if the non-profit wants to stop, they can’t – because the infrastructure and revenue expectations are so...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
