Build the University Fundraising Pipeline Immediately
Universities need to build a pipeline of donors that starts when a freshman walks onto campus.
Universities need to build a pipeline of donors that starts when a freshman walks onto campus.
A short call and/or email here and there to your colleagues will go a long way toward developing a connection with every one of them.
Donors don’t naturally want to meet with fundraisers. Only when you’re building a partnership with them do they become interested.
Major gift fundraising can’t really succeed if you’re not getting new donors in from an acquisition program, and cultivated donors from a mid-level program.
Donor research supports the MGO in providing helpful information about the already-qualified donors on MGO caseloads, not prospects.
No matter how big your non-profit or your development team, the ultimate goal is to be centered on the donor experience.