The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Get Ready Now for Year End – Everyone Else Is
It’s always good to watch what retailers are doing when you’re making your own plans for caseload management and communication. That’s why this information caught my attention when Lisa Robertson (our Client Experience Leader) sent this to me. It’s an article entitled...
Fifth Deadly Sin of Planned Giving: Marketing from a Distance
Fifth in a series: The Seven Deadly Sins of Planned Giving Does your organization have stacks of outdated planned giving brochures gathering dust in a closet somewhere? If so, your organization isn’t alone. Our fifth sin, “marketing from a distance” means you’re...
What’s Wrong with Those Special Days
“Don’t forget that this coming Friday is X Day!” Just substitute the generic day where I have the X. Cancer Day. Humane Treatment of Animals Day. Etc. That’s the email I received one morning last week. The author and/or strategist behind the email copy must have...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
