The Case for Fundraising Metrics That Actually Matter

The Case for Fundraising Metrics That Actually Matter

Something that has been irritating me lately is that I’m hearing how non-profits, worried that 2023 was not as good financially, are going back to using old metrics to “manage” frontline fundraisers. It seems that we cannot learn from the past, so we have to continue...
Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.” Just out of school, she was working as a waitress when a fellow restaurant...
In Fundraising, Vulnerability Is Your Greatest Strength

In Fundraising, Vulnerability Is Your Greatest Strength

We all have a desire to connect with others. Yet, we’re afraid to. As small children, we felt free to be our true selves. Then, something happened. Bullying, shaming, abandonment, or tragedy happens, and we learn to protect ourselves by not letting others see...