by Veritus Group | Sep 29, 2023 | Major Gift Planning, Relationship, Relationship Building, Strategic planning, Tiering, Transformational Gifts, Transformational giving | Donor Offers, Giving, High Givers, Major Gifts, Planning, Transformational Gift
First, it’s important to start with the basics. Before you can ask for a transformational gift, you need to have a major gifts caseload of no more than 150 qualified donors, tiered A to C, with an individual communication plan for each donor. Then, of your Tier...
by Richard Perry and Jeff Schreifels | May 20, 2022 | Relationship Building, Relationships, Transformational Gifts, Transformational giving | Giving, Meaningful Connections, Relationships, Transformational Gift
It was seven years ago that they first connected. That marked the start of a beautiful relationship that consisted of meaningful touch points, impact reports, tours of programs, solicitations, and meetings with leadership. The frontline fundraiser would ask the donor...
by Richard Perry and Jeff Schreifels | Feb 25, 2022 | Peer-to-Peer Fundraising, Transactional Fundraising, Transformational giving | Fundraising, Major Gifts, Management
This is the first post in a 4-part series on “Why the Healthcare Sector Has to Focus on Major Gifts Now!” We have been working with the American Cancer Society (ACS) for over three years now. In that time, they have doubled mid and major gift revenue. One...
by Richard Perry and Jeff Schreifels | Jan 19, 2022 | Impact, Showing Impact, Transformational giving | Donor-Centered, Major Donors, Passions and Interests
Often, we’re too quick to jump into the solution with our donors and we fail to connect the donor, meaningfully, to the problem we’re working to solve. When done properly, getting your donors close to the need, in human and emotional terms, can have a massive impact...
by Jeff Schreifels | Dec 18, 2023 | Relationship Building, Transactional Fundraising, Transformational giving | Donor Conversation, Fundraising, Giving, Major Gift Officers, Major Gifts, Relationships, Transformational Gift
A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...