Question of the Month: How do you plan for a transformational gift?

Question of the Month: How do you plan for a transformational gift?

First, it’s important to start with the basics. Before you can ask for a transformational gift, you  need to have a major gifts caseload of no more than 150 qualified donors, tiered A to C, with an individual communication plan for each donor. Then, of your Tier...
Getting That Big Gift May Take Years

Getting That Big Gift May Take Years

It was seven years ago that they first connected. That marked the start of a beautiful relationship that consisted of meaningful touch points, impact reports, tours of programs, solicitations, and meetings with leadership. The frontline fundraiser would ask the donor...
Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...