Stop Using Donor Wealth Ratings to Build a Portfolio

Stop Using Donor Wealth Ratings to Build a Portfolio

I can’t believe I’m still writing about this, but in talking to many MGOs recently, we’re still returning to this issue: using donor capacity rankings (or wealth ratings) as the first criteria when building a major gifts portfolio. Just recently I heard of a large...

Take a Deep Dive with your B and C Donors: #2 of Six Actions for Summer Impact

Summer is the perfect time to do things you’ve neglected to do all year. One of those things is to do more research on your donors. By now, you should have your A-level donors down, but those B and C level donors* need more attention. Sometimes we stress those A-level...