What Do You Do with Your “C” Level Donors?
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers who are working with a portfolio cannot treat all of your donors with the same amount of time and energy. You just don’t have time.
Jeff and I are often asked if MGOs should be engaged in planned giving work. Without taking even a second to reply, we say NO.
A good contact report should contain an accurate account of each “meaningful connection” a MGO has with a donor, whether face-to-face or via some other form of communication.
If you really are going to be successful with major donors, creating work/life balance will be essential. Here are some practical applications you can use to help you achieve that balance…
“I just can’t get a meeting with any of my donors,” said thousands of major gift officers. It’s probably one of the biggest complaints we hear from MGOs on a regular basis.