Why is No One Talking about Donor Value Attrition?
The truth can hurt. When Richard and I talk with non-profit leaders and managers and ask them how their major gift program is doing, they tend to reply, “Not bad – we grew by 8% [or some other percentage] last year.” Then we ask, “So, how did the same donors who gave...
Big Gifts Come From Bold Offers
In the course of our work, we look at hundreds of non-profit donor files each year, to examine both value attrition and donor pipeline vitality – and by that I mean, is the non-profit’s donor pipeline healthy? The pipeline reports we see (more often than not) show...
You Have a Hole in your Donor Pipeline
In my previous post, I talked about the need to diversify revenue and to get familiar with the elements of the donor pipeline. I outlined three areas I’m going to talk about in the next three posts: Analyze your file to identify pipeline weaknesses (today’s post)...
Blame the Tax Code Overhaul for Declining Revenue?
It’s easy to blame the 2017 Tax Cuts and Jobs Act for the decline in your organization’s revenue. After all, Trump’s overhaul of the tax system has reduced the itemized charitable contributions so far this tax season by $54 billion! (See this July 11th MarketWatch...
This is a Wake-Up Call!
We’ve been doing this major gift work for many years and have analyzed hundreds of non-profit major donor data files. And we’ve always been concerned that most non-profits are losing hundreds of thousands to millions of dollars to value attrition each year without...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
