Do You Need Goals for Mid-Level?
While more and more organizations are waking up to realize they need to develop a mid-level program, the whole concept of mid-level donors and creating specific strategies and a program for them is still in its infancy. Let’s just start from the beginning on why you...
It’s Really NOT About the Money: Create Non-Financial Goals for Every Donor
If I don’t write it down, it most likely is not going to happen. This is why I keep a notepad at my side all the time. I find that if I write down a task or an idea in my notebook, I will execute it. This is also why we at Veritus firmly believe in creating revenue...
Is There Really a Perfect Choice in Donor Management?
How does caseload and donor management feel to you? Overwhelming? Confusing? Unnecessary? We believe, because we know it works, that a major gifts fundraiser should have a caseload of 150 qualified donors and needs to create a strategic plan and fundraising goal for...
Your Ridiculous Donor Goals Are Driven by a Need for Money
It is not unusual for Jeff and me, and members of our front-line team, to hear the following cry for help from mid, major, or planned giving representatives of a non-profit here in the United States or in Canada or Europe: “They just told me I have to raise 16% more...
When the Plan Changes… You’ll Still Be Glad You Had One
A couple years back, I was checking in with the executive director at one of our client organizations. This client had been with us for a little over a year, and we were only a few months into the pandemic. I asked her how it was going. She said, “Jeff, if we...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
