If you think linearly with your caseload donor and the plan you have for her, you’ll miss a lot of opportunity for engagement.
Cash flow problems will lessen when you’re willing to ask donors for gifts more than once a year.
Donors are more focused on making a difference than they are in payment plans.
When you speak to a donor for the first time, don’t talk about the money.
Are you taking the time to offer donors something they’re actually interested in?
Spend the time it takes to learn every donor’s passion. Then find creative ways to serve your donor by fulfilling them.