How to Measure Missing Money from Donors
Everyone is talking about donor attrition: “We had this many donors, and now we have this many. We lost 40%.” That is an important figure to know. But that does not tell the whole story. In fact, in Jeff’s and my mind it doesn’t tell the most important story, which...
The Economics of a Mature Caseload
#4 in the series How a Caseload Grows Over Time “Aren’t you just moving old money around?” the finance person asked, as he sought comfort that the major gift program was really working. So I stated the “case” for major gifts once again, like I have done hundreds of...More Non-Profits Will Value Donors as Partners: #1 Trend to Watch in 2015
There are going to be some changes this year that will be good for donors and bad for unenlightened managers and CEOs of non-profits. As Jeff and I have looked at the fundraising landscape with a particular focus on major gifts, we have identified four trends to watch...Donors Need to be Thanked: Outrageous Donor Service, Part 4
Several months ago Bloomerang published this graphic showing data from a study called the Fundraising Effectiveness Project. Much of the information on here is known to most of us – namely, that donor retention is pretty low. But there were two pieces of information...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
