Are you letting unhealthy thinking keep you from achieving your mission? Learn how to address wrong thinking about major gifts.
MGOs and their organizations need to get their acts together before they can expect donors to give large – and potentially transformational – gifts.
When major gift fundraisers like you take ownership of creating a culture of philanthropy in your organization, change begins to happen.
Unless your organization has a culture that supports the success of major gifts, you will always be walking up a very steep hill. Adopt a strong culture, and you’ll feel the wind on your back.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.