Leadership is About Influencing Culture
When major gift fundraisers like you take ownership of creating a culture of philanthropy in your organization, change begins to happen.
When major gift fundraisers like you take ownership of creating a culture of philanthropy in your organization, change begins to happen.
Unless your organization has a culture that supports the success of major gifts, you will always be walking up a very steep hill. Adopt a strong culture, and you’ll feel the wind on your back.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.
As a non-profit leader here’s what you need to understand about what makes a successful major gift program, and what you can do to support it
Major gift officers should look to themselves first. As MGOs seek change and reflect that back to their donors, colleagues and leadership, change will start to happen.