Your Donors are ALSO Your Mission
Back in 2014, Richard and I published our first book, It’s Not JUST About the Money. In that book, we introduced a concept that was controversial. We said that fundraising is not just about being relationship-focused. It’s also about seeing your donors as your...
You Don’t Care About Donors
Recently, one of our Client Experience Leaders told me a story that a major gift officer relayed to him that left me dumbfounded. But, sadly, not surprised. The major gift officer had been working with a donor for a few years when the donor said he wanted to leave a...![How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box [Podcast Episode]](https://veritusgroup.com/wp-content/uploads/2022/09/Podcast-Episode-Blog-Post-Header-Image-3-1080x675.png)
How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box [Podcast Episode]
Talking about your mission with donors can sometimes feel challenging, especially if you’re an organization that provides indirect services. Do you know if you’re effectively communicating your mission and impact to your donors? It may seem pretty straightforward for...
Why Your Non-Profit Is Missing the Mark
I recently received an email from a VP of Development from a fairly large organization. She’s struggling with the leadership at her non-profit. In that email, she asked us this question: “How do I get our executive leadership to care for our staff and our donors? The...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
