The Dual Purpose of Fundraising
The purpose of fundraising seems to be what the word says: FUND raising. That seems self-explanatory. Fundraisers raise the funds. Or more basically – get the money. That is what is wrong with the word, since it implies that the only thing one does in a fundraising...
Don’t Let the COVID Bump Distract You
Lately, there has been a lot of handwringing from non-profit leadership, if you read the non-profit press. Everyone is anticipating a drop in giving from donors who gave more during the height of COVID in 2020 and into the first quarter of 2021. The latest reports,...
How to Address a Year-End Shortfall
There’s no doubt about it. The fourth quarter of the calendar year is when a lot of your revenue comes in. And that’s good news and bad news. The bad news is that if you miss your revenue projections for this time of year, it is usually too late to do anything about...
Think Of Major Gifts As A Business
Who would ever think of running a major gifts program as if it were a business? Not many people. And that’s too bad, because it would cause each of us to pay more attention to the things that are important. I have often said that the only difference between a...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
