Don’t Be Obsessed with ROI
There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....Specifics Matter in Major Gifts
It’s a topic that comes up almost every day for Jeff and me. It frustrates finance people and managers. But it is something that we cannot ignore, because donors are wired to give to specific things. Period. There is no way around it, right? Wait. There IS a way...The Priorities of Your Caseload
We published this chart several years ago, and it is worth dusting it off and bringing it out again. Here’s why: many MGOs across the country, and MGOs we serve in Canada and Europe, are still treating all donors the same, rather than realizing that there is a...Think of Major Gifts as a Business
Who would ever think of running a major gifts program as if it were a business? Not many people. And that’s too bad, because it would cause each of us to pay more attention to the things that are important. I have often said that the only difference between a...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
