Question of the Month: Why do we recommend creating both budget AND aspirational goals?

Question of the Month: Why do we recommend creating both budget AND aspirational goals?

by | Jan 26, 2024 | , , , , | Budget, Budgets, Finance, Goal-setting

When we work with fundraisers on goal-setting for individual donors, we recommend that they create both a budget goal that aligns to the organization’s official budget AND an aspirational goal to help them dream big about opportunities to partner with their donors for...
Creating Strategic Plans and Goals for Every Major Donor

Creating Strategic Plans and Goals for Every Major Donor

by | Jan 21, 2016 | , , , | Accountability, Discipline, Goal-setting, Major Gift Officers, Moves Management, Passions and Interests, Strategic Plans, Uncategorized, White Paper

A free White Paper from Veritus Group The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this...