The Dual Purpose of Fundraising
The purpose of fundraising seems to be what the word says: FUND raising. That seems self-explanatory. Fundraisers raise the funds. Or more basically – get the money. That is what is wrong with the word, since it implies that the only thing one does in a fundraising...
How Will Fundraising Look Different in 2022
There’s no doubt about it. A lot is changing these days. You can feel it. And the change is affecting all of us personally and professionally. Things are changing in fundraising as well. Which is why we wanted to start off the year with our view of what will look...
Are You Asking Your Donors “Why” Enough?
Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “well, I just think you do a great job,” did you dig deeper to find out their true motivation? When I’m talking to...
Is It Time to Ask for In-Person Donor Meetings?
We recently hosted a live Q and A webinar where Richard and I asked participants to send in their question related to fundraising during COVID. One question we got was about whether to start asking donors to meet in-person again. This fundraiser was experiencing what...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
