Six Principles of Influence for Fundraising: #1 – Reciprocation
One of the most delicate areas to navigate in major gift fundraising is how to use persuasion and influence skills in the MGO relationship with donors. Jeff and I frown on any form of manipulation, which is why one of our guiding principles is authenticity in...
Why You Need to Plan Moves for Each Donor on Your Caseload
One of the most common failures in the major gift field is the lack of planning for each donor on the MGO’s caseload. You know how it is. You have a vague idea about what you are going to do with this donor or that one. But you don’t write it down. You don’t...
Commitment & Consistency: Key Principles of Influence
You know what a wonderful experience it is to be with someone who consistently keeps commitments. You also know how frustrating it is when someone says they will do something, and then you never hear a peep out of them. This area of commitment and consistency is a key...Robots and MGOs
I was sitting at a local pizza place several weeks ago, and a young family came and sat next to my wife and me. There were three kids, all teenagers, and the mom and dad. The server came over to take the drink order, and then there was total silence at the table. The...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
