A Day in the Life of a Great MGO
I asked a great major gift officer to tell me what a typical day looks like, to give you an idea of how an extraordinary MGO goes about her day.
I asked a great major gift officer to tell me what a typical day looks like, to give you an idea of how an extraordinary MGO goes about her day.
In my last blog, I talked about your major gift caseload as an incubator for transformational giving. Here is how that works with two different segments of your caseload.
Every minute you spend on non-qualified donors or on activities that are not directly related to building relationships with your qualified donors is a wasted minute.
There is nothing worse in major gifts than wasting time and money trying to prospect for major givers OUTSIDE the pool of the donors you currently have. It is wishful thinking and acting.