Getting That Big Gift May Take Years

Getting That Big Gift May Take Years

by | May 20, 2022 | , , , | Giving, Meaningful Connections, Relationships, Transformational Gift

It was seven years ago that they first connected. That marked the start of a beautiful relationship that consisted of meaningful touch points, impact reports, tours of programs, solicitations, and meetings with leadership. The frontline fundraiser would ask the donor...
It’s Really NOT About the Money: Create Non-Financial Goals for Every Donor

It’s Really NOT About the Money: Create Non-Financial Goals for Every Donor

by | Mar 23, 2022 | , , | Goal-setting, Relationships, Strategic Plans

If I don’t write it down, it most likely is not going to happen. This is why I keep a notepad at my side all the time. I find that if I write down a task or an idea in my notebook, I will execute it. This is also why we at Veritus firmly believe in creating revenue...
Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

by | Dec 18, 2023 | , , | Donor Conversation, Fundraising, Giving, Major Gift Officers, Major Gifts, Relationships, Transformational Gift

A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...
Six Practical Ways to Get to Know Your Donor

Six Practical Ways to Get to Know Your Donor

by | Jun 20, 2016 | , , , | Discipline, Donor-Centered, Major Gift Officers, Moves Management, Relationships, Uncategorized

In my last post, I wrote about the importance of taking your time to build relationships with donors. Major gift fundraising is a “long game.” This is not direct-response fundraising, where you send out an appeal and within the first 10 days of response, you how well...