Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!
If you can’t answer these questions about your caseload donors, then they’re not yet qualified for your portfolio.
Most MGOs have an abundance of unqualified donors in their portfolios. What does your gut tell you about yours?
It’s so important to stay in touch with your donor and counter the natural tendency for relationships to decline.
Most non-profits are great at getting gifts, but they quickly move on, forgetting about the donor. Don’t do that. Stay with that donor, and they’ll stay with you.
It may seem counter-intuitive, but the more you’re rejected, the more successful you’ll be. Here’s how to make your “failures” work for you.