by Richard Perry and Jeff Schreifels | May 24, 2023 | Communication, Donor Communication, Storytelling | Communication, Mission, Philanthropy, Storytelling
Over the past four decades, I have watched the interplay between fundraising communications based on facts and information, versus messaging that uses human and emotional terms. It has been a fascinating journey. One where all my early certainty about what is needed...
by Guest Contributor | Apr 17, 2023 | Donor Communication, Obstacles, Storytelling, touch points | Communication, Relationships, Storytelling, Touch Points
From a young age, my mother impressed upon me the importance of the stories we tell ourselves. She’d had a hard life and had overcome much difficulty simply by changing her outlook, or the story she told herself about what she’d been through. It’s a trait I’ve taken...
by Richard Perry and Jeff Schreifels | Oct 28, 2022 | Donor Communication, Messaging, Mission, Problem-solving, Storytelling | Communication, Donor Conversation, Fundraising, Mission
You have a flat tire, so you need to go get it fixed. You’re hungry so you stop and get some fast food, or you visit the grocery store. When you’re not feeling well – you go to the doctor. If your computer malfunctions – you take it in to get it fixed. All these...
by Richard Perry and Jeff Schreifels | Apr 18, 2016 | emotion, Need, Storytelling | Donor-Centered, Relationships, Storytelling, Strategic Plans, Uncategorized
When was the last time you were with one of your donors and he became emotional about the work of your organization? At Veritus Group, we are all about creating structure to ensure the success of our clients’ major gift programs. We manage and help MGOs to make sure...
by Richard Perry and Jeff Schreifels | Aug 21, 2015 | Donors, Joy, Storytelling | Impact, Major Gifts, Philanthropy, Uncategorized
The other day I was meeting with some really good people at the Atlantic City Rescue Mission, in the heart of Atlantic City, New Jersey. We were there to help them build a major gift program and start developing real relationships with donors. If you ever wanted to...