by Richard Perry and Jeff Schreifels | Jun 2, 2023 | Donor Fatigue, donor relationships, touch points | Communication, Donor-Centered, Meaningful Connections, Relationships
There’s a lot of chatter about donor fatigue out in the marketplace. So, I thought I would Google it. I asked for the signs that donor fatigue is occurring. Google said: Reduced frequency of donations. Smaller donation amounts. Unresponsiveness to calls, emails, and...
by Guest Contributor | May 29, 2023 | Mid-level, Portfolio Management, The Veritus Way, touch points | Donor-Centered, Mid-level donors, Pipeline Development, The Veritus Way, Touch Points
Welcome back to the second part of our mid-level Q&A. For those of you who may have missed our last blog, we answered questions about how to handle mid-level donors you don’t hear back from, how to qualify mid-level donors (spoiler alert, you don’t), and the...
by Guest Contributor | Apr 17, 2023 | Donor Communication, Obstacles, Storytelling, touch points | Communication, Relationships, Storytelling, Touch Points
From a young age, my mother impressed upon me the importance of the stories we tell ourselves. She’d had a hard life and had overcome much difficulty simply by changing her outlook, or the story she told herself about what she’d been through. It’s a trait I’ve taken...
by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points
Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
by Richard Perry and Jeff Schreifels | Oct 21, 2022 | Communication, Donor Communication, touch points | Communication, Major Gifts, Strategic Plans, Touch Points
You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor communication strategy. Let’s be real, your donors are getting a lot of...