Don’t Believe Any Wealth Indicator Scores
We are dismayed at how many non-profit leaders are misusing donor wealth scores. Wealth indicator research results are only one (good) tool among many.
We are dismayed at how many non-profit leaders are misusing donor wealth scores. Wealth indicator research results are only one (good) tool among many.
It’s time to “clean up” and straighten out your data issues.
If you have a proper donor database with the best information about your donors, you will raise more money and serve them outrageously. Here are some thoughts to consider about donor data and the database that they reside in.
Too often, an MGO has to go to the donor with a bucket of air and try to convey the vision for how her giving will make a difference. This does not work anymore. Specifics matter to donors.
You may have a board or a CEO who is reluctant to invest in creating, building and managing a major gift program. This report basically makes any organization that doesn’t invest look foolish.
The only way to have a good major gifts program is to make sure you qualify all your donors, then give a manageable number to each MGO. The data will be your friend.