Not a Straight Line: The Reality of the Major Gift Journey
Life is not a straight line. It is always 3 steps forward, then 1 step back – or 1 step forward and 3 steps back. Why are we so bothered by side trips, failure and things that don’t turn out as we expected? Perhaps that’s it. We expected this, and that is what...How Long Should It Take? Timetable for a New Major Gift Program
A certain non-profit’s fundraising programs are not doing too well. Finance is going nuts wondering how the bills will be paid. So the Executive Director has a brilliant solution: launch a major gift program, and sit back and watch the money pour in. Jeff and I have...How to Make Your Goals by the End of the Year
Don’t you just love fall? Don’t get me wrong – summer is great, but that first crisp week of autumn air gets me pumped up. Having lived in Minnesota for half of my life, I just love the change in seasons. The crisp air also reminds me that we getting closer to that...Pay for Performance? #4 of Measuring MGO Performance Series
There is quite a bit of discussion in the marketplace about what should be paid for a fully functional MGO. Jeff and I have seen annual salaries for MGOs in the teens – yes, below $20,000 – and as high as $180,000. Then there’s the question of paying for performance,...Measuring MGO Performance: An Introduction
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
