by Richard Perry and Jeff Schreifels | Feb 5, 2016 | Communication, Donor Behavior, Donor Surveys, Strategies | Marketing Plans, Moves Management, Relationships, Strategic Plans, Uncategorized
There is a fine line between taking what a donor says at face value, following it blindly and without question, and using your judgment and discerning a course of action that represents how the donor really feels.
by Richard Perry and Jeff Schreifels | Dec 23, 2015 | Donors, Marketing Impact Chart, Strategic Plans, Strategy | Major Gift Officers, Marketing Plans, Moves Management, Stewardship, Strategic Plans, Uncategorized
This is a step-by-step process on how a major gifts officer can and should put together a strategic plan for each major donor.
by Richard Perry and Jeff Schreifels | Dec 2, 2015 | Ask, Donors, Year-end | Major Gift Officers, Marketing Plans, Moves Management, Stewardship, Strategic Plans, Uncategorized
So many things in your nonprofit are conspiring to take you away from the really important work of managing those important relationships with your caseload donors, especially those donors who will make significant year-end gifts. Now is the time to cancel those other items and return to the real purpose of your job as a major gift officer.
by Richard Perry and Jeff Schreifels | Sep 25, 2015 | Donor Database, Focus, Small non-profits | Fundraising, Major Gifts, Marketing Plans, Non-Profits, Uncategorized
There’s no magic bullet to find major donors for your charity. But here are some great suggestions for a small non-profit starting to search.
by Richard Perry and Jeff Schreifels | Dec 29, 2014 | Offers, Program, Program Support Portfolio, Proposals | Donor-Centered, Major Gifts, Marketing Plans, Uncategorized
You need projects that will match who donors are and what they are interested in. That will keep your them happy. And we all know that happy donors will stay with you.
by Richard Perry and Jeff Schreifels | Dec 26, 2013 | Accountability, Caseload Value, Management | Data, Development Directors, Marketing Plans, Uncategorized
If you want next year to be a great year for you and your organization, your first resolution is to evaluate where you are.