Don’t Look at a Donor That Way!
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
The first reason a MGO will leave your organization is that there is a culture that focuses on money, rather than on the cause.
Major gifts is all about connecting your heart to those you serve (or to a hurting animal or forest or ecosystem), and letting yourself feel the real essence of the situation. Letting your heart kick in.
If you follow these 7 absolutes, your major gift program will be on solid footing for year over year growth and your work will be a success.
If you find yourself being “ordinary” and passionless, you should either regain that passion you once had, or you look for a new profession where you can find your real passion. Life is too short not to do that.