Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?

Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?

by | Sep 1, 2023 | , , , , , , | Annual Fund, Events, Fundraising, Relationships

Is your organization’s fundraising strategy focused primarily on events, membership programs, or an annual giving model? While these strategies can certainly be valuable, they tend to promote a transactional giving mindset that limits the organization’s...
Don’t Stop Sending Direct Response Appeals to Your Major Donors

Don’t Stop Sending Direct Response Appeals to Your Major Donors

by | Mar 25, 2024 | , , , , , , | Communication, Direct Response, Fundraising, Major Donors, Major Gift Officers, MGOs

A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Don’t stop sending...

Let’s Kill the Annual Appeal

by | Aug 26, 2011 | , , , , , , , , | Development Directors, Donor-Centered, Major Gift Officers, Major Gifts, Non-Profits, Philanthropy, Uncategorized

I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.”  I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...