Do You Have a “December Plan” for Your Major Donors?
December is the time to implement two or three strategies outside your current strategic plan – strategies that either do more for or ask more from your donors.
December is the time to implement two or three strategies outside your current strategic plan – strategies that either do more for or ask more from your donors.
December is the time to implement two or three strategies outside your current strategic plan – strategies that either do more for or ask more from your donors.
If you have uncovered the donor’s interests and passions and are serving the donor to fulfill them through your organization, you are creating a situation where the donor is actively working out what they want to do in our hurting world through you. Believe me, they are thankful for you.
What are the “little things” you are doing for your donors that will serve them? How are you going beyond the typical cultivation and stewardship strategies to really find out what makes your donors tick?
More than 50 donors who have made large gifts were interviewed about what they want from the recipients of their charitable gifts. There are some great nuggets in here for all major gift officers to consume.
Nonprofits have plenty of donors who are giving significantly; they are on their way to becoming major donors, but nonprofits are clumsily treating them like $15 donors. You can change this! Here are the steps and the strategy to do it.