If You Distract Your MGO, You’ll Lose Money
I recently wrote a post on LinkedIn that said: “Events are NOT Major Gifts.” It probably was the single most commented on and liked post I’ve ever made on social media. I didn’t put that post up though to get “likes” and comments. I put it up because for the almost 20...
Let Your Heart Show
I was listening to her tell the story. It was about a single mom and her small child who’d been helped by the non-profit. The MGO told me where they lived, how they both had been abused by a very controlling man, how she had tried to run away and was caught and...
Stop Wasting Your MGO’s Time!
You wouldn’t…. Have the pilot of the airplane using their time to clean the plane after every flight. Why? Because that is a misuse of their time. A better use of a pilot’s time after the flight is to prepare for the next flight, etc. Have a surgeon doing a bunch of...
Don’t Neglect Your Major Donors Who are Mid-Pledge
We’ve always felt that a donor who makes a pledge over multiple years is both a blessing and a curse for a major gift officer. It’s a blessing because you have “locked in” a certain gift amount over a period of years. But we’ve also seen it as a curse because it’s now...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
