You Can’t Take “My” Donor!
When a non-profit fundraising department won’t give up “our” donors to their peers in major gifts, it’s the donor who suffers.
When a non-profit fundraising department won’t give up “our” donors to their peers in major gifts, it’s the donor who suffers.
We have observed many outstanding major gift officers, and every one of them has a solid relationship with their co-workers. They do this by talking with their colleagues regularly.
Non-profit leaders are squandering an opportunity – both for their non-profit and their donors – by not cultivating, stewarding and serving major donors. Mediocrity seems to be their goal.
You reap what you sow. Does your non-profit invest in major gifts? Do they nurture mid-level donors to grow your program? They should.
Information about your non-profit’s programs is essential to fundraising from major donors. Know what you do before asking for support!
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible