You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.
Here are a few simple, yet unique and powerful, ways for you to consider thanking donors this year.
Major donors to your organization may see a lot of ACTIVITY but worry that there is little or no IMPACT. For some reason, they are not hearing how their gifts are making a difference.
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.