
Blame the Tax Code Overhaul for Declining Revenue?
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
Take some time to thank your donors now – while everyone else is asking – and you’ll stand out above the others.
The first part of January should be reserved for thanking donors as fast and as well as possible. But after that? Time to evaluate! Here’s how.
Video is highly effective way to let your donors know they are making a difference because it captures the problem in an emotional way, shows the solution in an emotional way, and can show a heartfelt thanks.
Donor stopped giving? Often they’re disappointed with how they’re treated, or have lack of evidence that their gifts made a difference. You can change that!
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.