How Mid-Level Can Partner with Direct Response

How Mid-Level Can Partner with Direct Response

by | Jan 30, 2023 | , , , , , | Direct Response, Mid-level donors, Touch Points

Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
The Four Types of Donors to Consider When Building a YMAD

The Four Types of Donors to Consider When Building a YMAD

by | Dec 12, 2022 | , , , , , | Communication, Donor-Centered, Impact, Reporting Back

As year-end approaches, so does the rush to make sure there’s a “You Made a Difference” (YMAD) piece ready for your communications in the new year. For today’s blog, I’m going to share with you a way to create impact-based touch points that are inclusive of all your...
Putting the FUN in Fundraising: What Our Most Successful Clients Have in Common

Putting the FUN in Fundraising: What Our Most Successful Clients Have in Common

by | Nov 4, 2022 | , , , | Fundraising, Leadership, Non-Profits, The Veritus Way

As fans of Veritus become partners with us, we often hear a familiar refrain along the lines of: “I’ve been dying to work with you all. I’m excited to put all that I read about in your blog and books to use.” We also get a lot of questions about what Richard and Jeff...
How “The Great Reimagination” Calls Us to Prioritize Inclusion and Belonging in the Non-Profit Sector

How “The Great Reimagination” Calls Us to Prioritize Inclusion and Belonging in the Non-Profit Sector

by | Oct 19, 2022 | , , | Culture of Philanthropy, Diversity, Equity, Hiring, Hiring and Retaining Staff, Professional Development

For today’s blog, I’ve invited Paul Towne to share his story with you with the hope that it might inspire you as you think about either moving into a new position or, if you are a non-profit manager or leader, creating a space that is more welcoming and inviting that...