Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss
Don’t get sucked in to the “needing a win” mindset. Stay focused on building meaningful relationships that drive transformational giving.
Don’t get sucked in to the “needing a win” mindset. Stay focused on building meaningful relationships that drive transformational giving.
Remember, a donor’s gift is much more than just the money or the amount.
If you’re in the middle of a campaign, this is a great opportunity for you to cultivate donor relationships so that you don’t see those massive dips in revenue when the campaign is over.
Which of your major donors might be inspired to give a transformational gift this year? Here’s how to find them.
You can find one or two major donor in your caseload who can give a transformational gift this year – IF you identify them now and cultivate them properly.
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio revenue.