Question of the Month: What’s holding non-profits back from treating their donors well?
It’s a sad fact that non-profit organizations are not treating their donors well. In the donor data we’ve analyzed from hundreds of organizations, average donor attrition rates are around 40-60%. So why are donors giving less, or going away altogether? One of the main...
10 Ways to Wow Your Major Donors and Win Them for Life
Most non-profits are not focused on serving their donors. It’s a shame, because if they did provide their donors with excellent service, the actual investment compared to the eventual return would be overwhelming. But it takes a lot of upfront investment before your...
Do You Provide a 5-Star Donor Experience?
The headline caught my eye. “This is the secret ingredient that America’s most popular restaurants share.” Being a bit of a foody, I had to read it. Then I realized how the simple truth in this article, written by Tom Sietsema in the Washington Post, applies to the...
What Do Your Donors Experience? Part 2
In my last post, I talked about what it meant to have a strong brand for a non-profit. It’s giving your donors a great experience. Not just when they become a new donor to your organization, but all through their relationship with you, to become major donors and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
