Need Cash Now? Start a Planned Giving Program
Most non-profit leaders are reluctant to start a planned giving program because they don’t see the immediate value. The thinking is, “Why should I create a program that won’t benefit the organization for another 10-15 years? I mean, I’m not even going to be here that...
Knowing Your Donor’s Passions and Interests
Fourth in a Four-Part Series: How to Create Value for Your Donors One of the things that makes me incredibly sad when I review an organization’s major donor data is when I see donor after donor giving the same amount year after year after year. Sad? “But Jeff, at...
Why Won’t You Invest in Your Major Gifts Program?
Sixth in a Series: Unhealthy Major Gift Practices Imagine this. You are an investment advisor, and a client comes to you with $10,000 to invest. You offer her several options. Here is what you say: “Ann, you have several choices, and they all have the same risk: “With...
How Do You Get Major Donors?
Seventeen years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account. If I told you who this non-profit was, you would...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
