The idea of the exit interview is powerful. We suggest you do it with every caseload donor who has stopped giving or is giving less.
Mid-level programs eliminate barriers that cause donors to stop giving and encourage increased engagement with your organization.
Honoring the donor ultimately means eliminating any barrier that would cause them to stop giving, and encouraging an increase in their giving and level of engagement with your organization.
The word “annual” is properly used inside a non-profit only, not with donors. With them you only have an on-going relationship that could last a lifetime.
Non-profit managers sometimes get fascinated with the quest for new money from new donors, at the expense of taking care of existing donors who can give more.
Many non-profit leaders think that a major gifts program works almost magically. They decide to do it and – BAM! – the money starts to flow in immediately.