Donor Stops Giving? Ask for an Exit Interview
The idea of the exit interview is powerful. We suggest you do it with every caseload donor who has stopped giving or is giving less.
Mid-Level Fundraising Honors the Donor
Honoring the donor ultimately means eliminating any barrier that would cause them to stop giving, and encouraging an increase in their giving and level of engagement with your organization.
Get Rid of the Word ‘Annual’
The word “annual” is properly used inside a non-profit only, not with donors. With them you only have an on-going relationship that could last a lifetime.
The Fascination with New Money
Non-profit managers sometimes get fascinated with the quest for new money from new donors, at the expense of taking care of existing donors who can give more.
The Economic Reality of Major Gifts
Many non-profit leaders think that a major gifts program works almost magically. They decide to do it and – BAM! – the money starts to flow in immediately.
Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
