It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.
This is, by far, one of the best systems for reporting back to stakeholders that I have seen in my career. I share this with you so that you can see a specific example of the kind of impact reporting that is needed in major gifts.
Too many caseloads of too many major gift officers are stacked with up a majority of donors who do not want to talk or connect with anyone. Qualifying your donors is the answer.
These are four solid ways to keep the good MGOs you have, and to keep them from jumping ship.
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
