The Fascination with New Money
I just heard another tragic story of a MGO who has been beaten up by her boss with a demand for new money in her very first year of employment. It makes me angry and sad. Angry, because this boss does not understand how major gifts works and, because of his ignorance,...
The Economic Reality of Major Gifts
“We need more money. That’s why we’re starting a major gift program.” This is how many leaders think the economy of a major gifts program works. They decide to do it and – BAM! – the money starts to flow in immediately. Because they think that way, it sets up an...
Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is one major reason for this… but first, the facts and the research. In a December 27, 2016 article in The Atlantic, Alexia...Things Major Donors Love/Hate: Thanking & Appreciating vs. Not Being Valued
You’ve had the experience – you do something for someone and nothing comes back. Silence. Crickets. I had the experience just last week. I honestly did not set out to GET something for taking an action that should have generated an appreciative response. I just did it...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
