Stop Using Donor Wealth Ratings to Build a Portfolio
I can’t believe I’m still writing about this, but in talking to many MGOs recently, we’re still returning to this issue: using donor capacity rankings (or wealth ratings) as the first criteria when building a major gifts portfolio. Just recently I heard of a large...
Here’s How to Help Your Fundraisers Work Their Plan
In my last post, I urged frontline fundraisers to not worry about the outside forces they can’t control, and to focus on executing their fundraising plan for each donor in their portfolio… the one thing they do have control over. Now, I want to specifically address...
Stop Worrying About the Economy and Work Your Plan!
With all the economic uncertainty swirling around and non-profit leaders and managers wringing their hands in worry about revenue, I want to assure you that there is one thing you need to be focusing on right now… WORKING YOUR PLAN! If you think about it, the only...
What If I Can’t Get a Donor to Talk to Me?
Fifth in a Six-Part Series: What Should I Do If…? “How can I get a donor to talk to me?” said thousands of major gift officers. This is one of the most-asked questions we get at Veritus. We’ve written extensively on this subject. But it’s always worth writing and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
