Giving Ebbs and Flows, but the Trend Line is Up
Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.
Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.
Because donors will leave your caseload AND because donors of higher current value and capacity will emerge, you need to freshen your caseload at least two times a year.
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.
A step-by-step process for building a mid-level donor program for your non-profit. Includes a link to a more detailed White Paper.
The whole goal of the mid-level program is to Keep, Lift and Move as many donors into major gift programs as we can. Having said all that, here is what we’ve learned…
I see many major gift officer portfolios where the “C” level donor is considered an afterthought.