Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
People grow and change. Make sure you know how your donors’ interests and preferences are changing, too.
Donors are NOT in love with your ORGANIZATION. They’re passionate about specific things you DO. They’re waiting for you to ask what those specific things are.
If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
How do I get a donor to respond to me, even those already giving major gifts?
You can find one or two major donor in your caseload who can give a transformational gift this year – IF you identify them now and cultivate them properly.