Donor Fatigue is a Myth
Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
Donors Will Change Their Minds
People grow and change. Make sure you know how your donors’ interests and preferences are changing, too.
Donors Don’t Love Your Organization
Donors are NOT in love with your ORGANIZATION. They’re passionate about specific things you DO. They’re waiting for you to ask what those specific things are.
The Ask is NOT the Same as the Annual Letter
If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
How to Get a Donor to Respond to You
How do I get a donor to respond to me, even those already giving major gifts?
Start Looking for those Two Donors
You can find one or two major donor in your caseload who can give a transformational gift this year – IF you identify them now and cultivate them properly.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
