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Donor Qualification Sucks! Avoidance
Qualifying donors is hard, and it’s easy to avoid the process. But you’ll be so much better off once you finish!
Qualifying donors is hard, and it’s easy to avoid the process. But you’ll be so much better off once you finish!
Leaders who can’t take counsel from others, who assume they’re always right, who shame employees in public – these are leaders to avoid at all costs.
I find it difficult to focus on the positive things people do. Jeff and my wife both tell me regularly that I am too problem-oriented. So I have committed myself to seek and find the best in others, to TELL them I have noticed it, and to do this on a daily basis. This journey has also had me processing two things…
As many times as Richard and I have seen bad attitudes and heard excuses, we’ve also witnessed amazing turnarounds from MGOs who have embraced the “yes I can” attitude and have become wildly successful and happy in their work.
Major gift officers can learn a lot from well-run customer service companies like Ruby Receptionists. MGOs should practice WOWism too!
As you work today on your caseload and talk to donors, remember that life for them is not all nice and tidy. They have other things to think about and do – things that may pull them away from giving you their full attention.