The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Major Gift Organizational Structure — #5: Can’t We All Get Along?
You can have the talent. You can have the donors. You can have a great cause and even a great structure and process. But if don’t have the goodwill, cooperation and support of all the others in your organization, your major gift fundraising efforts will fail. This is...
Major Gift Organizational Structure — #2: The Right Context
One of the main problems that major gifts programs face is a poorly thought-out organizational structure. This is caused by an authority figure not thinking clearly about the purpose of the various fundraising, marketing and communications functions. Here’s what I...We All Need Each Other—Why Going Solo Doesn’t Work: #4 Why Communications and PR is So Important!
In the fundraising/development world there has long been a feeling of distrust towards the communication/PR folks. And after all these years of working with fundraisers, I believe the reason is that we just haven’t spent time trying to understand each others’ gifts....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
