It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Multi-year pledges from major donors often lead to the donors being neglected by fundraising staff. Here are some tips for you to keep the donor engaged…
You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.
How are you doing with listening and giving donors what they want?
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Major gift officers should spend 50% of their time on their top 10 to 25 donors. Here’s what you can do with all that time.
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
