Here are some findings from a study on good listeners – and we apply them to your work with major donors.
If you lose sight of what major gift fundraising is all about – RELATIONSHIPS – you lose, period.
A good coach should be something you seek as a vital part of your ongoing career development. Lots of successful people – from sports stars to teachers to businesspeople – can all point to a coach who helped them along the way.
We find that most MGOs are fine sending notes, or emailing updates to their donors to report back on impact, but when it comes to actual voice communication or face-to-face communication, things get complicated and difficult.
More than 50 donors who have made large gifts were interviewed about what they want from the recipients of their charitable gifts. There are some great nuggets in here for all major gift officers to consume.
Too often, MGOs and non-profits seem to have trouble listening to what major donors are saying.