Don’t Be Obsessed with ROI
There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....
Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator
Fourth in a six-part series: Truth Bombs About Major Gifts You cannot start or invest in a major gift program and see immediate results. The problem in our industry is that non-profit leaders and managers don’t understand that. They don’t understand that for two...
You Are NOT Aware of the Hidden Money in Your Database
I don’t know one non-profit that couldn’t use more net revenue. Yet, in hundreds of thousands of organizations, potential net revenue sits in databases and never gets realized. Yes, it’s sitting there from donors waiting to be asked for it, yet you do nothing about...
Events Are Not Major Gifts
An event is not major gift fundraising, nor does it really have anything to do with philanthropy. Hosting events is a public relations opportunity for non-profits. It’s a way to get their name out and potentially engage new people in your mission. And in rare...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
