Question of the Month: How do you set goals for mid-level?
In mid-level, with a caseload of 500-700, it’s not realistic to set goals for individual donors as we do in major gifts. Instead, mid-level donors are organized into three tiers, and fundraisers work their plan by sending strategic touch points for each of those...
Do You Need Goals for Mid-Level?
While more and more organizations are waking up to realize they need to develop a mid-level program, the whole concept of mid-level donors and creating specific strategies and a program for them is still in its infancy. Let’s just start from the beginning on why you...
Where Are You Going?
As a major gift officer, your most pressing concerns at all times are: Maintaining strong and healthy relationships with your donors, Making monthly revenue goals, Cultivating your donors for a successful solicitation, and Serving your caseload donors outrageously. If...How is Your First Quarter of 2015?
Over the last four years, we have often asked you to do a “check-in” on your major gift caseload progress at this time of year. Why? Because after three months of activity in the new year, you start to develop convictions, patterns and revelations about your caseload...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
